Campaign 1:
Mask Hi Bramhastra Hai
Situation/Problem:
During the initial time of COVID crisis, wearing face masks were introduced as part of personal protective equipment and as a public health measure to prevent the spread of COVID-19. But the problematic situation arises when people were not considering it much as a COVID safety measure. So then, it was very required to communicate the importance & awareness of wearing face mask among the people.
Approach:
Along with Durg Police, we, came with a idea of creating the biggest mask ever, by conveying the message of “Mask Hi Bramhastra Hai” among the people against the novel Corona Virus. To make it more easy to communicate, we chose the big globe of the Globe Chowk, Sector 10, Bhilai to install that biggest mask ever on. By installing the biggest mask ever, we tried to symbolically appeal the citizens to wear mask during the COVID crisis.
We assisted Durg Police in conceptualization and designing the mask for the campaign “Mask Hi Bramhastra Hai”. The design of the mask and the entire concept was created by Ajay Ratre and his team, in the mentorship of A.S.P. Rohit Jha and team, which gave a new dimension to the awareness regarding wearing mask in Bhilai.
Also in the same program, the “Coming Soon” poster of our second campaign, the “Unlock Anthem 2020 (a short film) – Chal Phir Kaam Par Chaltey Hain” was launched by Durg Police.
The Making Of The Biggest Mask Ever
Campaign 2:
Chal Phir Kaam Par Chaltey Hain - Unlock Anthem 2020
Situation/Problem:
During the initial time of On 24 March last year, Prime Minister Narendra Modi announced one of the strictest lockdowns in the world to prevent the spread of coronavirus infection in India. The pandemic not only triggered a major health crisis, but also put our economy at risk.
In such a situation, when the country unlocked, a big challenge before us was that we had to take care of our work along with COVID appropriate behaviour and protocols. We also had to bring our faltering economic condition back on track.
Approach:
We could not make the financial condition of the people strong, but we could definitely help them in fighting their condition, encouraging them. So we decided to launch a short film namely – Chal Phir Kaam Par Chaltey Hain” to encourage people to strengthen their spirits up.
Along with the help of Durg Police and our team, this short film was developed.
This short film was launched by our Former Chief Minister of Chhattisgarh Shri Bhupesh Baghel Ji, in a program organized by Durg Police.
Brief:
DURG POLICE Presents
in Association With D’SIGNO
A short film on COVID-19 ECONOMIC UNLOCK.
Special Thanks To – IG Vivekanand Sinha, SP Prashant Thakur & ASP Rohit Jha – Durg Police
Director And Producer : Ajay Kumar Ratre, D’SIGNO
Written And Composed By : ZAROON
Narration : ASP Rohit Jha (Durg police), Ajay Kumar Ratre
Singer & Lyricist : Vijay Kumar
Music Director : Sumit Johnson
Video Production : Swaroop Banarjee
Video Editing Assistance: Umesh Sahu
Director And Producer : Ajay Kumar Ratre, D’SIGNO
Written And Composed By : ZAROON
Narration : ASP Rohit Jha (Durg police), Ajay Kumar Ratre
Singer & Lyricist : Vijay Kumar
Music Director : Sumit Johnson
Video Production : Swaroop Banarjee
Video Editing Assistance: Umesh Sahu